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      We are so honored to be featured on a 60th Anniversary Cover of Sports Illustrated Swimsuit and to see our mission come to life on the beautiful and inspiring Hunter McGrady! The 2024 Sports Illustrated Swim Issue hits newsstands on May 17th.

      JMP the Label is beyond grateful to be represented on these amazing women: Yumi Nu, Kamie Crawford, and Achieng Agutu. Images for the magazine were shot by the talented Yu Tsai and Derek Kettela.

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